Google Maps is set to introduce a new feature that will let users post reviews anonymously by using a custom nickname and an alternative profile picture. The change is expected to be rolled out soon with a new option under the ‘Your Profile’ section that will allow users to switch to a custom name and picture for posting reviews. While this update is meant to protect users’ privacy, Google says it will still link each review to an account on its backend system. This is to monitor for suspicious and fake reviews, according to the company. The change has been pitched as a way to be a business’s ‘Secret Santa,’ but some users are worried that it could be used to track their location or movements. Critics are also concerned about the impact on the credibility of online reviews, as anonymity might encourage dishonest feedback. Google has yet to provide a clear explanation for the move, but the update is expected to be rolled out in the near future.