Google is set to launch a new feature in its Google Maps app that allows users to remain anonymous when writing reviews for local businesses. The update, which will be available soon, will give users the ability to create a custom profile with a nickname and a chosen image instead of using their real name and Google profile picture. This change is part of a broader effort by Google to improve the quality and authenticity of user-generated content on its platform.
According to a report from PCMag, Google has introduced this feature as a way to make the review process more private and to encourage users to provide honest feedback without the fear of being identified. The company states that while all reviews are still linked to a user’s Google account, the anonymity option could help deter fake or suspicious reviews. However, some users are wary of the implications, particularly the potential for their location to be tracked through the reviews they leave.
Despite these concerns, Google has not provided an explanation for why it is introducing anonymous reviews. The company framed the feature as a way for users to be a business’s “Secret Santa,” implying a sense of mystery and unpredictability in the review process. This move comes as part of Google’s ongoing efforts to enhance user engagement and trust in its services. The feature is expected to be available in the coming weeks, and it marks another step in Google’s strategy to refine its Maps platform for both businesses and users.