Social Media Usage Grows in Ukraine Amid War, Raises Concerns Over Disinformation

Amid the ongoing war, Ukrainians’ growing reliance on social networks for real-time news reflects a search for immediacy — yet this shift exposes them to new forms of disinformation. The trend toward getting news from social networks is global, but in Ukraine it has taken on a distinctly wartime character.

As the conflict escalates, many Ukrainians have turned to platforms like TikTok and Telegram for instant updates on the fighting. These platforms offer a sense of connection and engagement with the conflict, but they also carry risks. The speed at which information spreads on these networks can lead to the rapid dissemination of unverified content, including false claims about military movements, casualty figures, and civilian impact.

Experts warn that the lack of editorial oversight on social media platforms means users are more vulnerable to propaganda and misinformation. While some content is genuine, the potential for manipulation is high. This situation has prompted calls for increased digital literacy among citizens to help them discern credible information from misleading content. Additionally, there is a growing concern about data privacy, as these platforms collect vast amounts of user data, which could be exploited for targeted messaging or surveillance.

International observers have expressed concern about the role of social media in exacerbating the information war. They argue that while these platforms provide crucial access to real-time information, they also create an environment where disinformation can thrive. This has led to discussions about the need for regulatory measures to ensure the integrity of information shared during times of crisis.