Deutsche Welle (DW), Germany’s international broadcasting network, has announced the appointment of Barbara Massing as its new Director General. This historic decision marks the first time a woman will lead the organization, with Massing set to assume her role on October 1, 2025, succeeding Peter Limbourg.
Massing’s appointment comes at a pivotal moment for DW as it continues to navigate the evolving media landscape. The broadcaster, which operates under the German government’s Foreign Office, has long been a key player in international news dissemination, particularly in regions with limited access to independent media. Her leadership is expected to bring a fresh perspective to DW’s mission of promoting democratic values and providing objective news coverage globally.
Peter Limbourg, who has served as DW’s Director General since 2014, will step down after more than a decade in the role. His tenure has been characterized by a focus on digital transformation and expanding DW’s global reach through online platforms and social media. The transition to Massing’s leadership will mark a new chapter in the broadcaster’s history, with potential shifts in strategy and priorities for the organization.
Barbara Massing, a seasoned media executive with extensive experience in both public and private broadcasting, is widely regarded as a capable and visionary leader. Her background includes roles at various German media outlets, and she has previously held leadership positions in the public broadcasting sector. The DW Broadcasting Council’s decision to appoint her signals a commitment to diversity and inclusion within the organization, setting a precedent for future appointments in the field.
As Germany continues to shape its global media strategy, the leadership of DW is seen as a critical component in its efforts to influence international public opinion and counter disinformation. Massing’s tenure is expected to be marked by continued emphasis on journalistic integrity, technological innovation, and a broader global outreach strategy, ensuring that DW remains a respected voice in the international media landscape.