Epic Games has announced plans to introduce webshops that will enable developers to offer in-game purchases outside of app store ecosystems, aiming to avoid the high fees charged by Apple and Google. This development comes after a protracted legal battle where Epic secured a favorable ruling against Apple. The new feature allows developers to direct players to external webshops, where they can make purchases without incurring the usual app store commissions. As part of a broader strategy to reduce financial burdens on creators, Epic will not charge a cut from the first $1 million in revenue each game generates annually, only applying a 12% fee beyond that threshold. The initiative is expected to empower independent developers by providing alternative avenues for monetization and reducing dependency on major app stores.
The move is seen as a direct challenge to the dominant positions of Apple and Google in the app distribution market. Both companies have long imposed high commission rates on in-app purchases, which developers have criticized as unfair. By enabling developers to direct players to their own webshops, Epic aims to create a more equitable environment for game creators. This development could have significant implications for the broader app economy, potentially leading to increased competition and more flexibility for developers. However, it also raises questions about the long-term viability of app store models and the potential impact on consumer experience and security.